Rip Tie is a startup company that provides unique, easy to use hair ties that keep the hair in place with no knots or tangles. Although this product began with the idea of it being used for outdoorsy sports, it has become versatile with customers in almost any environment. Taking this into consideration, I created a unique brand that would appeal to a broader target audience while still giving a sporty & adventurous vibe.

Rip Tie Hair Ties

Freelance, Rebrand | 2024

Client Interview + Logo Drafts

Upbeat, active, mostly female of all ages from urban + suburban areas. They use RipTies to keep their hair tied snug for sports, outdoors, and everyday errands.

Audience

Factors I considered were visually disrupting the brand from other sportswear brands such as winki, vuori, and REI using a fun, relaxing and organic branding that doesn’t get too greenwashed or minimal.

Process

I crafted a bold, elongated type logo resembling the elasticity of RipTie. Along with the logo is a fun set of illustrated cool tone-colored characters performing a variety of sporty & casual activities while wearing the hair tie, adorably presenting the product’s versatility.

Brand Elements

Expo Stand + Banner

When designing the marketing visuals for conventions that RipTie attends, the client wanted the banner to be attention grabbing with large type pointing out the problem of tangled hair. Under is the solution being the tangle free hair tie, followed by calls to action to check out RipTie over the web.

The tablecloth remained simple with the logo to familiarize the audience with the brand. I added the roller-skating illustration to add a splash of motion and life.

When designing the website, I prioritized the photography so viewers could see a clear use of the product in a variety of situations. Using photoshop I made sure the hair tie itself popped out a from the subjects throughout all of the brand.

Throughout the homepage, splashes of RipTie’s colorful brand are laid out thoroughly through shapes, icons, type, and the illustrated characters.