The goal of the Black Women’s Resilience Project (BWRP) is to support & advance culturally relevant strategies that help Black women facing poverty. Their main focus is providing a base of income and supportive network of community-based resources.
This will create an environment for individual self-determination & communal participation, while they study the program’s impacts on the participants’ socioeconomic health.
Resilience Project
Branding | 2024
Client Interview + Logo Drafts
Freedom, Dignity, Choice, Security, Happiness, Joy, Trust, Gratitude, Bold, Gritty, Elevating, Warmth Empowering, Humanizing
Tone
Audience
People in the program, donors, local officials, and the general public who don’t know that much about guaranteed income.
I wanted a simple & effective visualization of the resilience leading for me looking for symbols of resilience such as bears, cacti, roots, and arrows.
Process
When designing the logo, the 4 traits I wanted to display were feminine strength, grit, progress, and resilience. This led to me using the gritty typeface & deconstructing it to create a consistent & rough look throughout the logo.
