Case Study, Rebrand | 2024
Cibo Italiano is a small restaurant based in Rancho Santa Margarita, CA. The store’s interior is welcoming, having mixed feel of an Italian NYC deli & cozy home. Due to its casual vibe, quality meals and market, Cibo Italiano is able to cater to people looking for niche ingredients, a fast & convenient bite to eat or a full-on authentic dining experience.
Cibo Italiano
Moodboard + Logo Drafts
The restaurant is smart casual, meaning high quality food without wearing a button up.
Nostalgic | Cozy | Quality | Diverse | Rustic
Referencing what makes the Italian dining experience authentic & comforting led to drawing inspiration from Italy’s natural hues, artsy typefaces, home cooks, architecture, and love for olives.
Rebrand Elements
The original logo had charm but was hard to adapt to one color and the use of a tomato felt tacky & Americanized. I used olive branches and arches which are representative of Mediterranean culture. With olives themselves being Bodoni’s O to tie in the type + visuals together. The olive-green and its expanded color family give a natural and cozy tone throughout the brand.
Desktop UI/UX
I wanted to expand on the services that the business never had online, leading to a dedicated e-shop page for the deli & market. I chose exquisite close-up images with a green overlay to match with the overall branding and give emphasis to the high-quality food & services provided at the restaurant.
