There are way too many edibles with unnecessary additives, while healthy edibles with only pure ingredients are almost nonexistent on dispensary shelves.
That’s why I designed primal high to stand out amongst the rest, with sustainable packaging & Whole30 ingredients, this edible gives a truly all-natural experience to all users.
Primal High
Packaging | 2023
Moodboard + Logo Drafts
When looking for inspiration I wanted to look at other brown paper packaged chocolate bars with clean ingredients, but also draw from the cacao source’s culture, Ghana.
I was really drawn by the patterns on Ghanan garments & quilts when it came to potential patterns, and with some of the imagery I knew only Ghana cacao beans would be right.
I started with the cacao bean, wanting to emphasize detail on the splotchy pattern seen on them. I added cannabis leaves behind to fuse the two main ingredients visually.
For the type I originally used Black Display Kepler then made heavy adjustments to match the sharpness of the leaves to the point where it looked like a new type face.
Brand Elements
Final Packaging
