With California’s population growing, many issues are growing too, such as traffic in cities, costs to own a car, pollution, and accidents. Despite more lanes & electric vehicles these problems in our cities grow persistently.
My mission is to use design to advocate for increased usage & funding of public transit throughout California’s major cities. Adding more viable travel options is the key solution to reduce street traffic & accidents, leading to faster, safer commutes.
Trains Over Lanes
Self-Activism, Branding | 2023
Trains Over Lanes targets all young-middle aged adults who are done depending on cars to get around their cities due to the inconveniences that come with driving. When designing the logo, I wanted it to be bold, concise, communal, nostalgic and fresh.
I designed several emblem logos with creative slogans that can later be used in any progressive campaign fighting for safer, cleaner streets & expanded public transit.
Mood + Logo Drafts
The logo is similar to an old school train stamp with the visuals of a switch rail where the railroad takes over the street representing choosing trains over lanes.
The brand utilizes a tinted, solid green color in both the photos & illustrations to feel modern, eco-positive, and fresh. The three stroke weights stay proportional throughout tall media, with the middle & thin strokes being very close Poppin’s weight.
Brand Elements
I wanted the look to be crisp & free flowing on a grid just like how I feel on the train. I used the map line pattern to act as a scroll tracker & tinted the photos to match the green branding.
I made the page with an objective flow. Starting with a call to action, then intro text followed by related videos & statistics and ending with specified call to actions defined by the icons.
